App-first: Simplicity for Customers, Complexity for IT

Over the past 20 years, I’ve worked with some of the most iconic brands in the world, such as Coca Cola, BMW, Vodafone and Nokia, helping them clearly communicate to their customers and prospects what it is about their Brand and products that make them special and unique. Every brand has a unique story to tell, and with Vertiv, I’ve been lucky to work in the sharp edge of the tech industry where Vertiv has worked hard to be in the top percentile companies empowering the vital applications of the digital world. That’s a hugely challenging and enjoyable environment to be part of. I enjoy sharing back what we observe and predict in this rapidly changing market back to our customers and partners.